Developing and implementing an effective SEO strategy often takes a lot of time to get going. It can take months before you start seeing results in your rankings. Especially for new sites, it isn’t uncommon to not start seeing a boost in SEO for six months. Fortunately, there are various SEO innovations you can input to improve the quality of your site.
It goes without saying that the age of a website and its connections impact its SEO quality. However, backlinks and website age aren’t the only factors that google ranks for. The world’s most powerful search engine is starting to weight on-page factors like usability and speed higher. These are SEO innovations that can be implemented to fix and address errors immediately. By using them, you might just start boosting your site today, not next year.
What’s The First Step To Create a more engaging, properly optimised site?
The amount of time that users spend on your page allows Google to determine whether they should recommend the content or not. If Google’s analytics are showing high bounce rates and lower dwell times, then it’s assumed that the pages don’t do a good job answering the query. To get an immediate boost in ranking, find ways to keep your viewers invested. This can be accomplished with an increase in the quality of the content. The aim of the game is to make it easier to read for both bot crawlers and real people.
Another method involves the method used in creating content. Create content that is long enough to answer questions thoroughly, and well written enough to keep the reader’s attention. While longer posts rank better, that metric means nothing if the content isn’t constructed carefully. It should be clear, engaging, and relevant to what the reader is looking for. A true SEO innovation prioritises quality first.
How quickly your pages load is also an increasingly important factor. Google has made it clear how much it is starting to prioritize this because the longer content takes to load, the more likely traffic is to bounce.
What About The presentation Of Each Page?
Adding mixed media signals quality content. Images build empathy, increase trust, and improve the experience of the user. Optimizing images to make the high quality, but small helps dramatically with load times. Adding relevant keywords in the file name of the image, alt tag, title, caption, and description clue bots into what the page is about.
Relevant headers break up the page, make it easier to read and ranks the pages better for keywords found in the header. They should be used as a pace changer as well as a fresh start.
Are There More SEO Innovations I Can Implement?
Any good SEO blog post should make use of some form of the keyword throughout its entirety. The best keywords are picked from the most common searches. For example, Google Ads has a function called Keyword Planner which can provide a list of these important keywords. Make use of the right keyword for the article and ensure it’s been evenly distributed throughout its entirety. This is one of the best ways to use this SEO innovation.
Links remain important, and while building links to your site take directed campaigns, they aren’t the only links that count. Fixing broken links improve usability. Relevant outbound links boost the value that a page gives readers as well as authority.
Optimizing readability and layout of important pages are actions that don’t take months to develop and give your website an immediate boost in rankings.
So there it is, some important points to consider when making you’re trying to optimise your SEO. For more tips and information on how to improve your SEO, click the link below.