Marketing is much more convenient for retailers in these modern times. There weren’t too many choices back in the day; now, there are seemingly endless ones. Each step, from brainstorming advertising ideas all the way to seeing things through are all much easier now thanks to advancements in technology.
Business promotion has gotten a major boost thanks to digital marketing. This doesn’t look like something that will slow down anytime soon, either. For this year, about 40 percent of brands have set out to increase their marketing analytics budgets!
Understandably, some retailers may still be rooted in traditional ways. Thankfully, there are many strategies that aren’t tough to take on in terms of learning and resources. Read on to learn about digital marketing strategies that retailers need to become more successful:
Have a Brand Hashtag and Encourage UGC
Create a hashtag unique to the brand, which will kick off customers into forming a community that shares why they love your products. Selling fashion items? Have followers post photos of themselves using the exclusive hashtag somewhere in their caption. Featuring them on official social media can be a key incentive. It’s practically akin to free advertising with little to no investment. UGC (user-generated content) goes a long way in digital marketing.
Make the Most of Local SEO
Online visibility in the geographic sense can get a huge boost from local search engine optimization. Retail stores will benefit considerably from higher visibility. That’s because it’s sure to bring in foot traffic to the brick-and-mortar store.
A good rule of thumb is to claim your business’s Google My Business page and keep it properly updated, from contact information to business hours and even product photos.
Make Sure to Run Ads on Social Media
Statista finds that there’s roughly 2.7 billion active users on Facebook per month globally. No matter how old or young a person is, no matter what walk of life they come from, chances are they have a social media account of some sort. Chances are it’s Facebook, Instagram, or both. These factors make a case for making the most of these platforms for brand advertisement. Expanding customer bases and turning even more of a profit is a particular benefit of Facebook.
Take On Influencer Marketing and Forge Partnerships
Influencer marketing has seen a considerable uptick over the years, especially given the COVID-19 pandemic. Stay-at-home orders and lockdown regulations have left people cooped up in their homes. To pass the time and connect with other people, practically everyone turned to their phones. This is part of why social media influencers have gained a faithful following that places a lot of trust in what they have to say.
Before using any service or buying a product, people want to know what their favorite influencers have to say about it first. No matter what is being sold, there’s sure to be a retailer that fits well with the brand and business.
Digital marketing has well and truly become its own wonder. Nowadays, it stands side by side with traditional marketing and, in many cases, has even surpassed it! Retailers should take advantage of strategies like taking on influencer marketing, having a hashtag for UGC, and making the most of local SEO.
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