Every business owner in the digital world is thinking about ways to bring in more sales and make their investment worth it. Users frequent the internet, but the increasing competition still makes it hard to get noticed first.
There are some critical points that digital entrepreneurs should know to make customers aware of the brand, consider it amongst competitors, and move them into choosing what you offer. That’s the role of a digital marketing funnel; it helps you capture your audience during these critical stages.
To get you started, here is a guide on the six stages of a digital marketing funnel and what you should do at each point.
The first step to successful digital marketing is to build up your presence. The exposure stage involves getting potential customers to know you even if they don’t make a purchase. There are various ways to get noticed on the internet and make your brand stand out.
At this point, you can:
- Create and maintain a website
- Build up a social media presence with a Facebook or Instagram page
- Start a blog that provides valuable content
- Guest post on high-traffic industry blogs
This stage aims to get users to know you and your brand. The more they see your brand, the more they’ll trust you and take an interest in what you offer.
If you could reach as many people as possible, your campaigns can surely catch the attention of some customers. You should make the most of their interest at this part of the funnel and let the customers know you.
At this point, you can:
- Provide real-life examples of your products or services that showcase what your company is capable of
- Offer samples of services or products in exchange for an email address
- Publish long-form content outlining your expertise, what makes you different, and why users should trust you
If you show that you understand your customer’s pain points, you can push yourself toward consideration.
It’s time to take advantage of the customers interested in your products and services.
At this point, you should be able to:
- Create a message that will give them more reasons to choose your brand
- Offer a free trial to provide users with an opportunity to try your product before they buy
People who enter your funnel at this stage are ready to learn more about you. It’s important to provide them with a seamless experience that makes them feel comfortable buying from you.
This is the most crucial point of the entire funnel. You should make it easy for the customer to make a decision. As they get to know you more, they will understand what they will get from doing business with you.
At this point, you should create content: sales letters, lead magnets, and landing pages that will convert these leads to customers.
In this stage, your customers are already with you and patronise your brand. Since they are already close with you, they should become your advocates and let others know about your brand.
You can also use tools to nurture your relationships, such as drip email campaigns, automated SMS, and free reports.
After a customer chooses to do business with you, you should make it a point to maintain that relationship through great customer service.
There’s always a chance that another brand will steal them, so make sure you reward their trust. It’s a good time to introduce loyalty programs to let them efficiently do business with you.
Now that you know how a digital marketing funnel works, get ready to capture your audience and increase sales. You can take the help of a digital marketing company to guide you throughout the process.
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